Ascend Marketing’s Software Partner Kitewheel is Recognized as a Leader in Customer Journey Analytics


Ascend Marketing’s Software Partner Kitewheel is Recognized as a Leader in Customer Journey Analytics

GRAPEVINE (TX) - Ascend Marketing, a marketing services company with clients ranging from well-funded startups to the Fortune 100, announced today that Kitewheel, which provides the software engine for Ascend’s highly regarded Automated Journey Marketing (AJM) campaigns, has been recognized by Forrester as a leader in both Forrester Wave reports for Customer Journey Analytics Visioning Platforms and Customer Journey Analytics Orchestration Platforms.

“We recognized early on that Kitewheel was the best of breed solution in the space,” said Rich Herbst, the managing director of Ascend. “It is highly gratifying to see that The Forrester Wave™ on Customer Journey Analytics Orchestration has validated what we, and our clients by extension, already knew that Kitewheel represents a breakthrough in this new class of journey marketing.”

Ascend’s architecture orchestrates intelligent customer journeys by unifying decisions across all touchpoints. Companies like Ascend take this another step by refining the technology into an AJM campaign, enabling the thoughtful design and implementation of customer journeys, which bring the right message, the right offer, and the right timing to meet customers “where they are” in their experience of the product or service.

“We’re now are able to provide unique capabilities in architecting these journeys and delivering those via the full array of channels and marketing vehicles – from digital marketing through email and live sales/service channels,” added Herbst.

Kitewheel President Mark Smith credited Ascend with being an early adopter of its technology.
“We see Ascend's successful deployment of the technology with a Fortune 50 company as a tremendous validator of the scalability and efficacy of our customer journey platform,” said Smith. “In many ways, Ascend was the perfect marketing partner because of its strong analytics skillset and innovative way of thinking. We look forward to many future deployments of our technology across their wide range of clients.”

In its report, Forrester highlighted the role that analytics plays, noting that Kitewheel, and by extension Ascend, are meeting the needs of companies that are embracing “journey analytics to help them become customer-led, insights-driven, fast, and connected.”

Anyone interested in learning more about Ascend and Kitewheel’s Automated Journey Marketing offering should click here.

About Ascend

Ascend Marketing is a TX-based company with offices in Grapevine and Austin. Ascend has established itself as an expert in the customer engagement arena, providing a range of services including data, digital marketing, creative services, and technology. Founded in 2004, Ascend employs over 50 professionals and services companies that range from well-funded startups to the Fortune 100.

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touchpoints for brands and their agencies. Kitewheel’s innovative Customer Journey Hub unifies disparate systems, touchpoints and technologies to provide seamless customer experiences that drive real-time revenue as well as long-term loyalty.

Kitewheel serves its global partner and client base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.

     

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