Thinking

Ascend Marketing Wins Gold at 2018 Davey Awards

Ascend Marketing is honored to be a gold winner at the 14th Annual Davey Awards. The Ascend Marketing Brand Style Guide was selected for its design quality and display of corporate identity among...

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Ascend Marketing Wins Silver for Campaigns-Marketing Effectiveness at W3 Awards

Ascend Marketing is honored to be a silver winner of the 13th Annual W3 Awards in the Marketing Effectiveness category. The judges received over 5,000 entries from across the globe, and we are...

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ASCEND MARKETING NAMED FINALIST IN BEST MARKETING AUTOMATION CATEGORY

GRAPEVINE (TX) – Ascend Marketing has been named a finalist in the Best Marketing Automation in Content Marketing category of 2018 Content Marketing Awards.

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ASCEND MARKETING WINS CHIEF MARKETER’S SILVER FOR BEST B2B CAMPAIGN

GRAPEVINE (TX) – Ascend Marketing has been honored by the 28th Annual PRO Awards with a silver in the B2B Marketing Campaign category.

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Ascend Marketing Work Wins Telly Award

Ascend Marketing Threat Intel video for Verizon won silver Telly this year. The Telly Awards honors excellence in video and television across all screens and it is judged by leaders from video...

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Pro Awards Announces Ascend Marketing as a Best B2B Campaign Finalist

We are proud to announce that our Journey Marketing Campaign for Verizon was selected as a Pro Awards Best B2B Campaign finalist. We are up against Eventive Marketing for their work with Galderma...

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Ascend Marketing Wins Three Communicator Awards

Ascend Marketing won three Communicator Awards this year with our Threat Intel Video for Verizon. We won silver in Branded Content-B2B, Branded Content-Promotional Video, and Art Direction.

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We Are in the News Again: MarTechExec Featured Rich Herbst, Ascend’s Managing Director

Ascend Marketing has recently been featured in MarTechExec. The article by Lisa Callahan outlines marketing automation benefits, challenges and trends and how to get your own program started.

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Ascend's Director Discusses the Future of Marketing as an Omni-Channel Experience

Rescue A CEO asked 14 entrepreneurs to share their thoughts on the future of digital marketing. Ascend's Managing Director, Rich Herbst, was featured as one of the thought leaders and shared...

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Journey Marketing explained (finally!)

Steve Judge, one of Ascend’s leading journey marketing strategists and experts, met with Ekaterina Konovalova to have a conversation about journey marketing and marketing automation.  

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The cost of bad marketing: pitfalls of marketing technology

The title of Mark Schaefer’s recent article really grabbed me: Why Marketing Technology is Sucking the life out of the marketing profession. As an avid listener of The Marketing Companion podcast,...

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TOP STRATEGIC MARKETING EXPERT JOINS ASCEND MARKETING

GRAPEVINE (TX) - Nancy Terrell, a strategic marketing expert with strong client engagement experience, has recently joined Ascend Marketing.

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ASCEND MARKETING IS ONE THE TOP 25 MARKETING AND ADVERTISING COMPANIES IN DALLAS

GRAPEVINE (TX) - Ascend Marketing, a marketing services company specializing in customer engagement, has been listed as one of the top 25 marketing and advertising companies by the Dallas Business...

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Ascend Marketing Receives Two Prestigious Awards for Social Media Marketing Work for Verizon Business Markets

GRAPEVINE (TX) - Ascend Marketing, a marketing services company specializing in customer engagement, announced today that it has been selected by The Academy of Interactive and Visual Arts to...

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Huffington Post Features Rich Herbst’s Take on Automated Journey Marketing

Ascend’s Managing Director, Rich Herbst and Mark Smith of Kitewheel discussed the current status of automated journey marketing with Huffington Post’s James Moore.

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Ascend Team Member, Gabrielle Giddan, Organizes FloMo Food Truck Fest Fundraiser

The Third Annual FloMo Food Truck Fest at Parker Square has become a can’t miss family friendly event in Flower Mound, Texas. It featured 25 food trucks, 50 vendors, a kids’ zonea pet zone, a...

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Study Looks at the Interaction of Digital Marketing and B2B Buying Decisions

recent study about B2B buying habits has shown that customers frequently rely on digital marketing and sales representatives during the customer journey. This finding challenges the common...

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Two Powerful Benefits of Engaging in a Journey Marketing Campaign

Part of the promise, a big part of the promise, of journey marketing (JM) is that you are able to largely centralize data about your customers and prospects. This allows you to figure out what...

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Ascend Marketing’s Software Partner Kitewheel is Recognized as a Leader in Customer Journey Analytics

GRAPEVINE (TX) - Ascend Marketing, a marketing services company with clients ranging from well-funded startups to the Fortune 100, announced today that Kitewheel, which provides the software...

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'Cold Calling is Dead' and more Digital Marketing Insights from the Theory + Practice Marketing Conference

“Voice” will be the third wave of the age of digital disruption, while cold calling as a go-to-market sales strategy is dead.

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Ascend Marketing Hires Accomplished Leader to Amplify Company’s Success in Delivering Technology Solutions

GRAPEVINE (TX) - Ascend Marketing, a marketing services company with clients ranging from well-funded startups to the Fortune 100, has announced the hire of Andre de Moraes as IT Team Lead.

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Is Your Company Ready for Journey Marketing?

Not every company is ready for Journey Marketing. Some don’t have the right mix of products and/or services that could benefit from the concept. Others may not have the budget to embark on such...

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Think of Journey Marketing as an Ant Farm

When conceptualizing journey marketing (JM), it is useful to think of an ant farm. 

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Love and Its Role in a Customer's Decision to Buy

The role of the heart when making a buying decision should not be underestimated, according to a new study led by the University of Colorado Boulder. 

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Ascend’s Kelly Thomas Highlighted by her Alma Mater, Henderson State

Henderson State University (Arkansas) recently featured one of its own in an Alumni Profile – Ascend Marketing’s Kelly Thomas.The feature, which is part of an ongoing project, explored how Kelly...

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Embrace the Consumer Decision Journey or Perish

Some concepts are timeless. That is certainly the case with the presentation below, which is at the heart of a McKinsey & Company report entitled “The Consumer Decision Journey.

In so doing,...

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Ascend Shares Hyper-Personalization Insights on Kitewheel's Blog.

Kitewheel is the world’s only cloud-based Customer Journey Hub designed exclusively for marketing agencies. Its mission is to provide world-leading technology to help its partners orchestrate and...

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Journalist Interviews Ascend's Rich Herbst on The Customer Journey

Competition is everywhere, making it harder and harder to close a sale with that elusive customer.

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Dissecting the White Paper as a Content Marketing Tool

I have written well over a hundred of white papers over the last decade or so. All but a handful were for other people’s bylines, but in all cases I helped mold the strategy that the white paper...

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The Press Release – Powerful Weapon or Antiquated Tool?

The first press release was believed to have been created more than 100 years ago by Ivy Lee, whose agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train...

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Creating a Blog that Helps Grow Your Business

Before blogs existed, there were corporate newsletters. Companies used them as a way to build community among existing and prospective customers. They were a branding tool that also fostered...

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Build a Strong Online Presence with a Cross-Platform Strategy

Why did the business owner cross the road?  To get to the other side of course. 

In these technology-driven times having on online presence is expected. When a potential customer puts your name...

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Microsites: A Big Deal

Websites have been around forever, or at least for the last 25 years or so, which in the world of technology might as well be forever.  Businesses know that a website is a virtual billboard,...

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Does Your Content Marketing Measure Up to the Cluetrain?

Does Your Content Marketing Measure Up to the Cluetrain?

The Cluetrain Manifesto was first published as a website in 1999, then as a book in 2000. Its basic point: With the rise of the internet...

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Automated Journey Marketing - How to Structure Your Team

“Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to." "I don't much care where –" "Then it doesn't matter which way you go.” ― ...

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Content Marketing: 55 Proven Ways to Help your Business [Infographic]

Did you know consumers engage with over eleven pieces of content prior to making a purchase? In addition, ¾ of consumers ignore paid ads and only focus on organic results. Check out 55 interesting...

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Microcontext: The Double Play of Content Marketing

I wrote previously about the importance of context when producing content. There’s more to this, and it can be a very useful strategy for some companies. This is the use of what I’m calling...

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Plain Old Advertising is History: Why Content Marketing is the Future

In the earliest days of advertising, and I do mean earliest, its purpose was simple:  Let people know that a product or service is available and where they can obtain it.  Ancient Egyptians...

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Are Time-Thieves Living in Your Software? [Part 2]

Time-thieves delight in stealing your seconds, so when they move into your software, you must protect your time from their sticky fingers. Your seconds can be put to better use on something...

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Are Time-Thieves Living in Your Software? [Part 1]

What it be like if time was like spare change? You could save a few seconds here and there and find an extra hour on Saturday afternoon. Or you might collect otherwise unproductive minutes and...

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Facebook Canvas: Built for Mobile, Not So Mobile Friendly

 Canvas” is a cool interactive page on Facebook created specifically for mobile users. Facebook defines it as “a full-screen, mobile-optimized, post-click experience that can feature a...

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Putting the Context into Context Marketing

You may be producing content hand over fist as part of your marketing strategy, but if it doesn’t hit home with your target audience, if it doesn’t resonate with them, it won’t have the value...

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What Facebook Does with Your Email List When you Create a Custom Audience

Have you ever tried creating a custom audience on Facebook? Have you wondered what happens with the email addresses you upload to Facebook?  In the light of Facebook’s ever-changing privacy...

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Good Software Hygiene Prevents Bad Code Smell

Johann Wolfgang von Goethe once wrote "In der Beschränkung zeigt sich erst der Meister," which translates to "Masters of their craft know that less is more."

Goethe was of course not talking...

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Email Marketing: Be Engaging, Not Annoying

Recently, after making a purchase at a sports-themed store I’ll call Sports R Us, I registered with the company’s loyalty/rewards program at the urging of the employee working the cash...

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Content Marketing Decision Making Strategy: Return on Investment

“Content marketing” is a big umbrella. There are many types of content and many choices for channels for pushing out content to the world. How does a content marketer decide on the...

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When Platforms Collide

Why video is a natural addition to your digital marketing plan

MTV launched on cable television 35 years ago with a song entitled “Video Killed the Radio Star” by the Buggles.  The idea of the...

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The Most Difficult Question of My Career (So Far)

A company I worked for was acquired in 2011; in Q4 2015, the acquirer admitted defeat in our market space and announced the impending sale of my organization.  In a not-uncommon scenario, I...

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3 Virtual Reality Tips for the Tech-Savvy Business

Take note! Virtual reality is a repeat of the dawn of the Internet, the rise of Web 2.0, and the advent of the smart phone. While we may not see widespread adoption for several years, it will...

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The Way of the Blog: A Great Small Business Marketing Tool

What purpose does a blog serve other than as a place to rant and evangelize?  If you are running and managing a small business, why should you commit time from an already overburdened schedule...

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5 Ideas for Content Brainstorming

Year on year, the Content Marketing Institute cites “creating engaging content” as a top priority of B2B marketing organizations. In its 2016 Benchmarks, Budgets, and Trends—North America...

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How to Prevent 3 Key Mistakes during Marketing Technology Deployment

Technology has had a seat at the business strategy table for some time.  Management from the executive suite down recognize that technology is a key enabler for a wide range of business...

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10 Tips for Building Relational Capital

By Ekaterina Konovalova, Senior Marketing Manager at Ascend Marketing 

Over 30 years ago, about 80% of Americans identified themselves as shy. That’s a big number. One would think that...

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How did you celebrate World Photo Day?

It's nice to know that days like this exist so we can be reminded and be able to showcase all of the natural beauty and wonders that our world provides. In honor of this day on August 19 our...

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Ascend's Schweiger Nominated Profile in Power-Woman of Influence! Award

GRAPEVINE (TX) - Tina Schweiger, a principal in Ascend Marketing and leader of the marketing services company’s Austin office, has been nominated for the Profile in Power-Woman of Influence!...

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What Does Your JavaScript Say About You?

There is a growing philosophical divide between front-end Web application developers. JavaScript is the one front-end language that all browsers natively understand (at least until WebAssembly...

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Happy National Relaxation Day!

It's National Relaxation Day! Take the day off! Or, if you can't, here are some suggestions. You can do many of these right at your desk, though be careful about #7. People will wonder what's...
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Happiness Happens Day

Celebrate Happiness Happens Day! Created by the Secret Society of Happy People in 1999, this unofficial holiday encourages people to admit their happiness and share it with others. So make...
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Happy National Watermelon Day!

“It’s a fruit!” “It’s a vegetable!” You’re both right…go enjoy some fresh watermelon to celebrate #WatermelonDay! 

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No Loose Ends: The Benefits of Closed-Loop Marketing

We are all bombarded daily with messages encouraging—demanding—that we take a look, learn more, buy now.  It is not enough to send out a one-size-fits-all message.  Personalization has become...

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Happy Vanilla Ice Cream Day!

Forget the diet! It's Vanilla Ice Cream Day. To celebrate, have as much vanilla ice cream as you want. Ice Ice Baby! 
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To B2B or Not to B2B: Should B2B Brands Be on Social Media and How They Can Succeed?

Do you manage social media for a B2B brand? Are you finding it a challenge to create an effective B2B social media strategy?

It is not a secret that the most shareable, the most engaging, and...

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Embrace Your Geekness Day!

Get your glasses on! Today is Embrace Your Geekness Day. What's the most geeky thing about you? 
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Oracle Content Marketing in 5 Minutes or Less

Your company just purchased a license to use Oracle Content Marketing (previously known as Compendium), and your job as a developer is to get it running. Where do you begin? As the Chinese...

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Happy Iced Tea Day!

It's Iced Tea Day! Start your weekend early with some refreshing iced tea! 

☕️+❄️+🍋😋

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22 Smart Marketing Tips for Small Businesses

Whether you are a new business owner or you have owned your own company for a while, finding ways to stimulate business is a universal and ongoing challenge. Here are 22 ideas that can stimulate...

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Engagement Marketing in Team Sports: Turning Fans into Fanatics

Not terribly long ago, if you wanted to watch your local team’s game in real time you had to be sitting in the arena or stadium.  Regardless of how the game turned out, attending the event in...

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Ameriflex and Acorda: Finalists for DFW AMA Marketer of the Year Awards

We are pleased to share that two of our clients, Acorda Therapeutics and Ameriflex were selected as finalists for the Dallas/Fort Worth American Marketing Association Chapter 2015-2016 Marketer...

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Troll Patrol: 3 Lessons for Neutralizing Negative Feedback and Improving Your Business's Online Reputation

Is there anyone who loves receiving negative feedback—especially if it is an unfair downpour of negativity from someone you barely know or never met? If you are like most people, you cringe when...

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A Mother Muses about Innovation

Sitting alone on a quiet and peaceful Mother’s Day morning—with husband and older son out washing my car and my baby sleeping—I was able to do a little life reflection. Wouldn’t it be fun, I...

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Creativity Not Overlooked: The Pentagram Papers

I’m on the mailing list for Pentagram’s annual publication, “Pentagram Papers.” This year’s edition, called “Overlooked,” is by Partner Marina Willer. It contains 22 rubbings of street covers...

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Partner Observation: Topper Pardoe

Topper Pardoe offers his perspectives about the state of marketing today.

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Filling the Gaps - 8 Reasons for FB Report Discrepancy

Have you ever run a Facebook ad to generate website visits? Did you notice a discrepancy between Facebook reports and your own website tracking platform? It is not uncommon to see higher click...

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Have You Met Docker's Cousin Vagrant?

The technology industry has long accepted virtualization as a great idea, but it’s important to use the right tool for the job.

Containers as a virtualization approach have grown in popularity...

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3 Practical Tips for Successful Facebook Ad Campaigns

In the past two years, I have managed over 100 Facebook campaigns for a Fortune 100 client. These campaigns generated over 8.2 million impressions, engaged almost 57,000 people and resulted in...

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9 Ways to Win the Small Business Email Revolution

Between work and personal email, I receive 200 to 300 emails on average every day, and I doubt that I am unusual.  Email provides a relatively inexpensive way for small businesses to stay...

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How to Make a Great Title Sequence

What is brand identity and why is it important in the digital world? I believe that many businesses struggle with this question, especially in the beginning. Just like in the print world, you...

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Marketing to Business: The Force Awakens

No business truly sells to another business; we all sell to people. ― Ann Handley

When a well-known international technology company recently launched a marketing campaign designed to build...

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Marketing: Science - Art - or Something Else?

There is a perennial argument in business over whether marketing is a science or an art.  Those that fall on the side of science will tell you that the best marketing takes place when the...

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5 Tips for Finding the Right Mentor

How can you grow your professional knowledge and contacts in the business community? What’s the most effective way to propel your career to the next level?

Scholars and career coaches agree that...

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Using Data to Build Trust With Your Customers

If you are like me you are always looking for ways to build trust with your customers.

A recent report from EY and Forbes Insights advises marketers to harness their data to do just that.

The...

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How to engage with your customers via content marketing

Contemplating adding content marketing to your marketing mix? Or do you already have a content marketing strategy in place and are looking to take it to the next level?

Here are some informative...

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Get To Know the Team at Ascend - Mark Lambrecht

We’d like for you to get to know us! Welcome to the next in our series of “Get to Know Us” blog posts about the team at Ascend!

We recently caught up with Mark Lambrecht, Partner, Account...

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What separates high-performing marketers from the pack?

Just read an excellent article in Harvard Business Review entitled The Ultimate Marketing Machine with insights gleaned from a global study of over 10,000 marketers and wanted to share.

Summary

...

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Customer Engagement Resources from the American Marketing Association

I just discovered an informative online resource from the American Marketing Association dedicated to best practices in Customer Engagement that I wanted to share.

Customer engagement is all...

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The Keys to Visualizing Big Data

We all live in a world saturated with big data…almost everyone, whether in business, government, education or just as our everyday consumer selves, make use of big data to help us make better...

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Insights from the 20th Annual KPCB Internet Trends Annual report

Just finished reading the 2015 Internet Trends report by Mary Meeker, a longtime Internet analyst and current partner at prominent VC firm Kleiner Perkins Caufield & Byers. You can view the...

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Pictures - Data visualization is integral to memorble and persuasive messaging

I found the recent article from the Kellogg School of Management at Northwestern University, entitled, More than Pretty Pictures – Data visualization is integral to memorable and persuasive...

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How Can Brands Create Unforgettable Experiences?

I enjoyed reading this insightful article from the Huff Post Business blog entitled, Creating Insight-Driven Experiences To Build Brands. Blog author, Gabrey Means is spot on when she advices...

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Gain insights into mobile, CTR, CPC, spend share, click share and conversion rates

Download this informative Mobile Advertising Around the Globe: 2015 Annual Report from Marin Software to get the latest trends regarding the usage of smartphone and tablet devices across search,...

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What is real engagement marketing?

Wanted to share this excellent article in CMSWIRE.com that explores the true definition of engagement marketing. The author, Barry Schaeffer has some excellent points on. “…if we are to be...

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How can you acheive authentic engagement with your customers?

Interesting blog post from ChiefMarketer.com with five informative tips to fine tune your content marketing metrics.

My favorite takeaways:

Set Your Sights on Authentic Engagement

You need to...

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Breaking Through - What is the key to getting your email messages read?

Each day you open your inbox and find it overwhelmed by unsolicited messages sent by websites that you have visited, companies you might have purchased from at one time and companies that you...

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Will the influence of technology on advertising make mass marketing obsolete?

A recent Wall Street Journal piece entitled, The Future of Advertising: Farewell, Mass Marketing suggests that mass marketing, as we know it, is destined to meet its demise as marketers...

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Who's looking at you? - The best tip I've heard in a while for working LinkedIn

This morning, I attended the Social Media Breakfast at Innovation Week in Austin, hosted by @Peoplefund. While watching an awesome presentation by Social Media Consultant Michelle Stinson Ross...

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Market to teens? Key insights from PEW Research to enable your campaigns!

Do you market to teens?  Here is the latest PEW Research Report on Teens, Social Media and Technology.  This article is packed with current insights.

Some key stats:

  • Facebook is the most...
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In today's world the roles have been reversed between marketer & customer. Are you ready?

Excellent article by Don E. Schulz published from the American Marketing Association’s Marketing News on the role reversal in today’s world between marketers and consumers.

My key takeaways:

  • ...
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Email marketing - 5 Tips to get people to read and respond

Tips for producing great emails abound.  I found these five, from a very informative Fast Company article (focused on the -who, what, when, where and how of email marketing) to be especially...

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Get to Know the Team at Ascend - Tina Schweiger

We’d like for you to get to know us! Welcome to the third in a series of “Get to Know Us” blog posts about the team at Ascend!

We recently visited with Tina Schweiger, Ascend’s Director of...

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5 Steps for Building Your Blog's Infleunce

Enjoyed reading this excellent article from PR Newswire listing 5 Steps for Building Your Blog’s Influence, plus a link to two informative webinars.

Quick summary of the steps:

Step 1: Find,...

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Get to Know the Team at Ascend - Rich Herbst

We’d like for you to get to know us! Welcome to the second in a series of “Get to Know Us” blog posts about the team at Ascend!

We recently sat down with Managing Partner and one of Ascends...

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Lessons Learned from five of the Most Successful Marketing Campaigns of the Last Decade

Very informative blog post from Hootsuite on lessons learned from five of the Most Successful Marketing Campaigns of the Last Decade.

Here’s a quick recap of those lessons we can all learn from:

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Marketers! Want to successfully deliver your message? You've now got 8 seconds! How can you do it?

Delivering a message has never been harder. The problem is no one has time to pay attention. As of 2013, the average attention span dropped to eight seconds, one second less than that of a...

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Content Marketing - Strategies and Tactics

At a recent DFW AMA event, fellow marketer Diane Velasco told me about this info-packed “book” from PRNews containing 45 articles from agency practitioners and brand managers to leaders in...

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Insightful EIU report (sponsored by Marketo) - The Rise of the Marketer

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again — but faster this time. According to The Economist Intelligence Unit's survey of 478...

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Get to know Victoria Milner

We recently sat down with long time Ascender Victoria Milner, she’s been with Ascend since 2007 and heads up our Production team.

We’d like to thank Victoria for being the first interviewee in...

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Are Hospitals Walking in the Right Direction?

I hope you had a chance last week to read Part 1 and Part 2 of my Point of View article, Hospitals: Walking the Right Way.

This week and next look for a series of posts outlining seven issues...

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