Rescue A CEO asked 14 entrepreneurs to share their thoughts on the future of digital marketing. Ascend's Managing Director, Rich Herbst, was featured as one of the thought leaders and shared his ideas about where marketing is headed.
The customer experience is ever evolving. Today, consumers expect more than ever before. They want consistency, anticipatory services, better services, and a streamlined journey. Most companies want to deliver this for their customers; however, most are still trying to integrate the technology needed for an omni-channel experience.
Marketing technology will be the glue that brings the omni-channel experience to life.
“As technology continues to evolve, new opportunities for customer engagement and a broader journey marketing path will emerge. As they do, the nature of digital marketing will expand, as will the abilities of smart marketers to refine it to make the customer experience more convenient, efficient and personalized, and much more cost-effective and profitable for sellers. The new technologies will create a more transparent and personalized picture in which we will be able to see the customer in his/her full context. That will make the process much more holistic because we then can deliver an omni-channel experience that addresses what the data tells us are the customer’s immediate needs. Likewise, the data will allow us to more-accurately predict his/her future needs. When we are better able to see the whole picture, from the customer’s perspective, we will better be able to meet them where they are – with messages, content, solutions and offers that optimize both the customer’s brand experience and the seller’s marketing investment.” - Rich Herbst
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